Sunny Days Ahead. Is Your Hair Ready?

We don’t have to preach about the importance of protecting skin from UV rays. But did you know they’re super damaging to hair, as well? With sunny days just around the corner, we’ve got your care plan in place: Learn which products will keep you safe (and why it’s so important to use them)….

Let’s enter the hair-health lab…

According to experts at the Cleveland Clinic, prolonged exposure to both UVA and UVB rays can damage the hair’s cuticle (essentially, the outside covering of each strand); as well as the protein within, known as keratin. Typical signs that the sun has done a number on your ‘do? Dry, brittle, broken hair; bleached/faded color; and difficulty styling, thanks to lack of moisture and possible frizz. Since prevention is better than cure, we’ve lined up some very protective products that will actually shield your hair from the sun’s harmful rays, warding off damage from the get-go.

The RX program …

Every single one of these products is stocked with UV protection – and it’s not too soon to start using them now.

When you want to deliver strength:

☆ Defy Damage Protective Shield

This hair-saver is actually a true damage-defense hero against the harsh effects of UV rays, environmental pollution, and those pesky (but can’t-live-without) heat tools. Used prior to styling, hair is fortified inside and out, making it 4 times more resistant to breakage as you create that sleek straight style or mass of curls. And despite your time in the rays, you’ll still have soft, shiny, healthy-looking hair. Simply work in a couple of pumps on damp hair; then dry and style as usual. If you’re going to the beach, reapply during your time in the sun for extra protection.

Learn More about Defy Damage Protective Shield…

When you want the protection going all day long:

☆ Luster Lock Multi-Perfector Daily Shine & Protect Spray

The UV and thermal protection will safeguard your fragile strands; and it’s a leave-in treatment, which means it’s excellent for detangling after swimming, and making those baby hairs stay put. Known as the “wonder spray for healthy-looking hair every day,” Luster Lock delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure; leaving behind remarkable, visible, smooth-as-silk hair that shines like nobody’s business.

Learn More about Luster Lock Multi-Perfector Daily Shine & Protect Spray…

When you want to keep your color intact:

Joico Colorful oil pouring into hand

☆ Colorful Glow Beyond Anti-Fade Serum

The ultimate out-the-door shine strategy, Glow Beyond protects hair from fading caused by daily exposure to UV rays and pollution, while giving you an instant spotlight of radiance that magnifies the richness of hair color. Stocked with nourishing Camellia Oil and Pomegranate extract, it results in intensely maximized shine, vibrancy, 3X more strength, and less breakage.***

Learn More about Colorful Glow Beyond Anti-Fade Serum…

When you want an everyday spray:

☆ Heat Hero Glossing Thermal Protector

The instant you spray it onto your hair, this next-generation hair guardian delivers a shield that puts a barrier between each strand and the sun, as well as your blow dryer and heat-styling tools. It also infuses/fortifies hair with a healthy, glossy sheen – thank you, Moringa Seed Oil – designed to lock out dulling pollutants.****

Learn More about Heat Hero Glossing Thermal Protector…

When you want a styler that does double duty:

Joico body shake bottle

☆ Body Shake Texturizing Finisher

Most people reach for a volumizer when they want, well, volume. But Body Shake also offers the peace of mind that your plush, airy, bombshell hair will be well protected from UV rays. This buildable texturizing spray is never stiff or sticky, and is formulated with a high-performance combination of Rice Starch and unique Copolymers; for malleable fullness that’s super natural-looking without a of powdery residue.

Learn More about Body Shake Texturizing Finisher…

*Against combing breakage on damaged hair during heat styling vs. non-conditioning shampoo
**Against combing breakage on damaged hair vs. a non-conditioning shampoo
*** When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo. Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo. SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate.
****Laboratory tested using pollution particles