THE BIG FIX
Need a rescue for hair that’s been through one long, hot summer? Rest easy: We’ve got a step-by-step plan to resuscitate the dry, dull, scorched, brassy mess that you may very well be seeing in the mirror right now.
Your problem/solution guide…
Uh-oh: Hair turned brassy
Spending a lot of time in the great outdoors feels wonderful. But if you have any blonde highlights in your hair, chances are those strands have taken on an unflattering yellowish cast – the result of UV rays doing a number on your color.
The fab fix:
Joico Color Balance Purple Shampoo and Conditioner to tone and counteract the unwanted warmth, and return highlights to a desirable icy shade. Wash hair twice with Color Balance Purple Shampoo, leaving in 2-3 minutes each time to really let the shampoo soak into your hair. Finish with Joico Color Balance Purple Conditioner to condition and moisturize, while adding additional toning benefits.
Uh-oh: The sun fried your hair
Think about it…being under sizzling rays is like having a giant blow-dryer on your hair all day long. The concentrated heat, plus exposure to UV rays, causes everything from dryness to split ends, and even faded color.
The fab fix:
Apply Defy Damage Protective Masque and leave on for up to 20 minutes. This treatment dives deep, becoming the first line of defense to help prevent thermal, chemical, styling, and UV damage – and actually replenishes lost moisture and rebuilds hair bonds.
Uh-oh: Every time you swim, your hair turns green-ish
Chemicals and minerals in both pool and ocean water do a number on hair – both natural strands as well as hair that’s been colored or highlighted.
The fab fix:
Dampen hair before getting into the pool or ocean, then apply K-PAK Luster Lock Multi-Perfector Daily Shine & Protect Spray and comb through with a wide-tooth comb. Even when swim sessions come to an end, keep using Luster Lock before you blowdry to protect strands from damage.
Uh-oh: Hair is getting crazy-dry and dull
Ever throw a bathing suit over the balcony to dry in the sun? Eventually, it fades, pills, and sometimes, even the elastic stretches out. Same thing happens with hair that’s been drying in the sun…it loses elasticity, shine, and even color.
The fab fix:
Indulge those parched strands with Luster Lock Instant Shine & Repair Treatment to deliver deep repair, illuminating shine, elasticity, and serious brush glide power. Known as the “secret to lust-worthy locks,” this deep-repairing miracle hair treatment unlocks out-of-this-world color vibrancy and a dazzling, mirror-like shine that will have you touching your resuscitated hair in amazement. Stocked with nourishing African Manketti and Argan oils, strands become 9X stronger and visibly healthier-looking.
Uh-oh: Your regular shampoo isn’t working anymore
The fab fix:
Time to switch up your cleanser to a product that will infuse dry hair with lightweight moisture and not weigh strands down. With the Hydrasplash Collection – a 24-hour hydration system, including Shampoo, Conditioner, Gelée Masque, and Replenishing Leave-In treatment – hair is quenched with coconut water and nutrient-rich sea kelp for an instant transformation.
Uh-oh: Hair looks tangled…and tired.
Maybe you’ve spent too much time outside…or used the curling iron too much this summer…or even washed hair more often than usual to combat that sweaty scalp. Whatever the reason, hair has suffered and is ready for a rest and refresh.
The fab fix:
With Defy Damage Sleepover Overnight Nourishing Treatment, you’ll experience the thrill of visibly softer, smoother, shinier hair without lifting a finger. This bedtime bond-strengthener actually protects each strand from daily damage and pollution, reducing breakage and the appearance of split ends – all in a no-rinse, one-step formula that can be applied to damp or dry hair. Smooth it on before you slumber, and you’ll rise and shine – literally!