Condition first; shampoo second? We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse hair wash,” and see how it can change the game the next time you lather up. Essentially, by inverting the order in which you cleanse and condition, you’re lightening up on the level of moisturizing ingredients left on the hair after a wash. This can be a boon for someone with fine, limp, or even oily strands, who often feels like they have flat-as-a-pancake hair within a day of washing.
Why backwards works…
Conditioning first puts down a barrier so you’re not completely stripping your strands with an overzealous shampoo sesh.
Shampooing afterwards removes more of the conditioner in your hair, so there’s not as much product left to weigh down fine strands.
It’s especially beneficial for those who need minimal hydration.
But first, check your hair type:
If you have normal to oily hair, condition first with…
Defy Damage Protective Masque
This treatment dives deep, becoming the first line of defense to help prevent thermal, chemical, styling, and UV damage – and actually replenishes lost moisture and rebuilds hair bonds. Apply and leave on for 5 minutes; then rinse and shampoo.
If you have dry, coarse, or curly hair, condition first with…
Moisture Recovery Treatment Balm
A blend of unique, natural moisturizing elements from the ocean, including Sea Kelp, Seawater Nutrients, and Brown Algae, this conditioner rehydrates and helps restore hair's “hydrolipidic” barrier. Moisture Recovery avoids stripping vital moisture, while restoring smoothness and elasticity. Simply apply and leave on 5 minutes; then rinse and shampoo.
Want to see this move in action?
Watch Joico Global Brand Storyteller, Olivia Smalley, put the reverse shampoo hack to the test…
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