Blonde Life
Demi Gloss
Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.
JOI & Benefits:
Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes
Leaves hair looking luminous and shiny
Intermixable shades for customizable results in one step
Ideal viscosity for drip-free bottle application
Ammonia-free formula
Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair
IDEAL WHEN…
You want to craft luxe-looking, made-for-me shades
You want toned, pre-lightened hair
You want to refresh, glaze, or gloss blonde hair
You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone
Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone
Now Let's Use It...
MIXING INSTRUCTIONS:
Mix 1:1 with 5 Volume Joico Developer of your choice. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.
TIMING:
Process up to 20 minutes or until desired tone is achieved, at room temperature.
POST-COLOR SERVICE:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
New Shades
Our silver inspired range of Demi Glosses don’t just banish brass and allow you to personalize your blonding service quickly and easily—they also leave hair feeling soft, hydrated, and strong in the process.
Developed to help achieve a cool blonde result
Titanium shades are designed to provide a range of silver/steel/gray/smoky tones for the Blonde Life Demi Gloss collection
Blue Violet shades help deliver cool iridescent and pearl blonde results on lighter tones, while helping fight unwanted brassy tones in blonde hair
Builds bonds for strong blondes
Helps refresh dull-looking, brassy blonde hair
pH balanced for optimal color performance
Leaves hair feeling conditioned - even on damaged, color-treated or bleached hair
IDEAL WHEN…
You want to deliver shiny and brilliant ice-blonde results
Neutralizing unwanted warmth and delivering cool/ashy results
You want to restore icy freshness to blonde hair that has gone brassy
You want to create strong, steely blonde looks
You want to achieve the palest of ashy tones
You want to create customized cool-blonde tones
You want healthy-looking hair after toning
Swatches
Lightest Blonde
10N / 10.0
10V / 10.2
10BV / 10.82
10SB / 10.8
10T / 10.88
Clear
Light Blonde
9V / 9.2
9BV / 9.82
9SB / 9.8
9T / 9.88
Blonde
8N / 8.0