JoiMist Firm

JoiMist Firm

Finishing Spray

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold --commits your style to memory; no touch-ups needed.

Here’s Why You’ll Love It

JoiMist Firm locks in Level 9 style and locks out the elements that can ruin your style for a stay-put finish that can stand up to humidity and pollution*.

All-day holding power

Helps Control Flyaways & Frizz

Thermal protection

Protects against humidity

Protects against pollution*

Paraben-free

Free of SLS/SLES Sulfates**

Certified PETA Global Animal Test–Free (Learn more about the certification)

* Laboratory tested using pollution particles
** SLS/SLES Sulfates = sodium lauryl sulfate / sodium laureth sulfate

Reviews & Testimonials

1.3
1.3 out of 5 stars (based on 76 reviews)
Excellent4%
Very good0%
Average1%
Poor8%
Terrible87%

Now Let’s Use It

Directions: Shake well. Spray 8-10 inches (20-30 cm) from dry hair.

Let’s Look Inside

Nourishing oils combined with science that safeguards your strands take the concept of hold up a notch.

Flexible Copolymer

Specifically designed to produce a crystal-clear finish, providing excellent hold without feeling tacky or stiff.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Reviews

I also agree with the negative comments posted. I miss the pump spray terribly. The new aerosol is not even close and also not good for the environment. I have been a loyal customer for many years and I am extremely disappointed with this replacement. So sad!

Heather

Are there plans to bring back Ice Mist. I can’t find anything that holds my hair like Ice Mist. I am so disappointed. I am tired of wasting my money.

Linda

Well Joico, you messed up on this one. This is nowhere near as good or as strong as good, old ICE mist. What were you thinking? You shouldn’t have messed with the best spray on the market and I think your reviews are telling you that. Unless JoiFix Firm comes back, I’m afraid I’ll be going elsewhere and you’ll have lost a very loyal customer.

Cyd B.