JoiGel Firm
Styling Gel
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.
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Here’s Why You’ll Love It
There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.
Helps add structure and hold
Locks in hydration
Boosts shine
Thermal protection
Protects against pollution*
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Laboratory tested using pollution particles
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to damp/dry hair. Style as usual.
Let’s Look Inside
Nothing stiff or crunchy here –just a flexible styling gel that keeps strands in place even in humid conditions.
Crosspolymer + Copolymers
Creates a smooth gel texture, while delivering flexible holding power.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Blog Articles
Reviews
What happened to the 1 litre container?? Why have you stopped producing it?
I have been using Joico Ice Firm for decades!
New product is Terrible. Does not even hold! Have to apply several times!
Bring back the old formula!!
Looking for a different product/brand as the new formula does nothing!!
This is good gel. Firm hold is true, and it slowly disappears from your hair with little residue. The other reviews complaining about bottle size and not being able to find it are ridiculous. I believe there was a 10 which I liked before, but this 8 is good. It’s a good product.