Defy Damage
Protective Shield
To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
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Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on clean, damaged hair.
Reviews & Awards

Now Let’s Use It
Directions: Apply small amount to damp hair prior to blow-drying and style as usual.

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
This is my all time favourite leave in hair product. If used with the rest of Joico defy damage line it helps to keep frizz down all day long! My ends looked super healthy through the day too. Not just a temporary fix for a few hours it’s an all day thing! Amazing.
I don’t often dry my hair 100% after washing I usually prefer to let air-dry so leave-in’s are a really important part of my haircare routine. That said I generally prefer sprays or lighter products not usually thicker creams as this Protective Shield seems to be. I found when I used this I tried to not have a heavy hand because I’d rather have a fly-away or too or have too much thick product on my hair right after cleansing. It seemed to do the trick but I’m not in the sun much so I don’t think I need the UV protection that this product offers.
Most protective product for hair are too heavy for my type of hair. I have super thin colored hair. This one no only gave my hair tons of volume it also didn’t leave my hair all greasy. I recommend it !