Defy Damage
Protective Shield
To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
Shop Now
Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on clean, damaged hair.
Reviews & Awards
Now Let’s Use It
Directions: Apply small amount to damp hair prior to blow-drying and style as usual.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I love this serum. The fact that it protects my hair in the sun from damage is a real bonus. It smoothies out my dry hair after shampooing and conditioning. Great for coloured hair and to protect your hair colour from fading over time.
I find this product to be very good if you have dry thick frizz-prone hair because it’s quite moisturizing and does help with making the hair more manageable and silky smooth. It doesn’t work as well for my fine hair because I find it makes my hair a bit flat. But otherwise it’s a great product!
#GotItFree This review is part of the Product Review Club. Opinions are my own.
I highly recommend the Joico Defy Damage Protective Shield it is not greasy to use at all compare with my current shield and great for hair in a hot summer sunny day.