Defy Damage
Protective Shield
To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
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Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on clean, damaged hair.
Reviews & Awards
Now Let’s Use It
Directions: Apply small amount to damp hair prior to blow-drying and style as usual.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I never have nothin bad to say about Joico . I have grown up with this brand all my life I really liked this heat protectant it smelt great as well it definitely helped my hair as I blow dry every single day ! I didn’t have any frizz and my hair still felt smooth I will be buying this whole line
I received this item from the Product Review Club from ChickAdvisor.
I have bleached hair so it’s very important for me to take care of it by protecting it from UV rays and heat!
The consistency of this product is great it’s not sticky or greasy feeling and spreads evenly throughout my hair. It makes my hair look great and I feel more confident that my hair is protected from hot styling tools.
My hair is dry from straightening every day and this product helped bring back life to it and smoother. My hair looks and feels healthy and many compliments.