Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
Long weekend was fun hair protected with my new shampoo. You can really see result after using this amazing product. Price ok and will continue using it. Scent smells like a delicious candy. Love it! Yes absolutely recommend to my family and friends. Product received free for review.
First of all I’m so glad this arrived in time for my week away. Perfect travel size container. Secondly. I only like to wash my hair every 4 -6 days so this shampoo really helped maximize my time relaxing vs being in the shower constantly washing and drying my hair haha
As someone who only washes her hair once a week I need something gentle but strong enough to remove any build up that’s made its way into my hair over that time. This removes all the bad from my hair while still protecting the colour. I love the UV protection especially in the summer being outside all the time which usually lifts any colour from my hair. Definitely a good shampoo to invest in