Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
I am constantly trying to damage control shampoos as I have been growing out my hair and refuse to cut it after 3 years (shaved my head). This shampoo is amazing my hair was extremely soft and tangle free just using the shampoo. I suggest using the entire line as it’s absolutely amazing! Even for those with oily hair after hours my hair still wasn’t greasy.
I got the chance to try the Joico Day Damage Protective Shampoo thanks to Chickadvisor! This shampoo did not leave my hair feeling dry – I barely felt like I needed a conditioner to go with it! With damaged hair like mine (bleached and toned) that rarely happens – I always need to use a conditioner to make my hair tangle-free.
I’ve tried many shampoos before in the past and while i love the feminine scent of it it doesn’t seem that unique. Thank you for chickadvisor for sending me a deluxe size of this product for free in exchange for an honest review.