Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
This shampoo is amazing. It leaves your hair feeling alive and well. You don’t get build up on your scalp from this product whatsoever! I highly recommend this shampoo.
My hair: I’ve had coloured hair consistently for over four years and across that time I’ve used a variety of different hair products from salon and drug-store brands. My hair is thin and while it’s dry on the ends due to bleaching it’s greasier near the scalp so it’s really important that my shampoo is able to clean and degrease my hair.
Unfortunately this product failed me repeatedly. This shampoo just would not clean my hair no matter how many times I tried. With other shampoos I usually need to shampoo my hair twice but with this one I even tried THREE TIMES and the shampoo could not lather enough to work through my hair and I even found it making my hair sticky and hard to work through with my fingers. I tried this product for three weeks and saw absolutely no improvement and my hair just didn’t adapt to it whatsoever. It felt greasy almost immediately after drying and got only worse over the next day or so.
Beware if you have an oily scalp and dry ends this product may not work for you.
I received this product for review from the Chickadvisor Review Club.
I liken the smell of this shampoo to that of the Twilight line from bath and body works. A bit masculine and woodsy but still feminine. Shampoo smelled way better than conditioner and hair felt protected. Overall happy with the results.