Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Shop Now
Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
I absolutely love this shampoo it’s consistency is perfect and isn’t oily at all!! I would recommend using a fair amount as it does an average job at lathering up. It has a great fresh scent! And when used the the conditioner it does leave the lasting scent in your hair. I would totally recommend it and I’m definitely going to purchase this in full size as I got a travel size for free from chick advisor!
I received this free for testing purposes and I was thrilled when I realized it was joico! I have always wanted to try their stuff especially shampoo! It was light and fresh with the scent and after I dried my hair the smell didn’t overwhelm me! It also left my hair feeling fabulous smooth and refreshed! I think it’s a good deal for it’s value and i would recommend to someone who has or does not have damaged hair! It’s a great treatment shampoo but also a great regular shampoo for any hair type as it smells great and leaves your hair feeling really good!
This shampoo is amazing! I was able to use this shampoo over the course of a week (4 washes total) before reviewing it and honestly I am really happy with it. I have always been a fan of Joico