Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards

Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
The shampoo feels really nice and will give your hair salon quality. It is moisturizing and makes your hair really soft shiny afterwards. The smell is also really nice
I am guilty of not taking extra care of my hair during the summer months and am glad I hot the chance to try this stuff. It is definitely a treat for my colored hair. I can tell my hair is loving it!
I received this in a travel set with the other products in this line. I can only speak to using them altogether.
I really enjoyed this product. The smell is AMAZING. It lathers nicely without having to use a ton of product. I felt like my hair was clean after one wash and rinse. I don’t love shampoos that I have to do a double wash with and I didn’t have to with this one. Followed with the conditioner and my hair smelled amazing for 2 days.