Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
The first time I used this shampoo it left my hair looking very clean and definitely a lot smoother. My hair was a lot shinier and overall healthier which is great since I have very dry ends.
I took this shampoo + set with me on my 6 day trip over the weekend and I was so happy I brought this along as it was the only thing keeping my hair hydrated in the 40 degree weather! I was out in the sun and water every day and normally my hair dries right up but I actually noticed that after my hair dried naturally it was smoother and softer than normal. It’s also the perfect little size for my suitcase so it’s super travel-friendly.
I received this item free from ChickAdvisor.
I have been a loyal JOICO user for over three years now I have been consistently buying their products so I was beyond excited to have the chance to try this from the Product Review Club.
I will start off by saying I have not had good luck with sulfate-free shampoos in the past. I have bleached and coloured hair so I only wash my hair every 4-5 days to try to preserve the colour. Because of this I find sulfate-free has not been able to lather properly to clean out my dirty hair.
This shampoo was different though I was able to get a good lather but as always I did a double cleanse to make sure I cleaned everything out. The shampoo smells amazing I can’t get enough of the smell – it’s such a great scent I can’t explain what it is like. The consistency is good the shampoo is clear which I like.
I will definitely purchase this again and be recommending this.