Defy Damage Shampoo

Defy Damage
Protective Shampoo

For bond strengthening & color longevity

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

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Here’s Why You’ll Love It

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

Free of SLS/SLES Sulfates*

Leaves hair soft, shiny, and healthy-looking

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

Certified PETA Global Animal Test–Free (Learn more about the certification)

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Reviews & Awards

4.5
4.5 out of 5 stars (based on 77 reviews)
Excellent62%
Very good30%
Average7%
Poor0%
Terrible1%
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“This shampoo and conditioner set will make your hair healthier than it’s ever been during these cold winter months. If you style your hair with a straightener or an iron, this shampoo and conditioner will keep your hair strong. It smells fantastic, which is always a plus. It also doesn’t leave your hair greasy or weighed down.” — Avery Thompson, Senior Entertainment Editor
Hollywoodlife.com
HL Beauty Awards 2019 winner for “Best Shampoo & Conditioner”

Now Let’s Use It

Directions: Apply to wet hair. Lather, then rinse thoroughly.

Defy damage shampoo showing product in hand

Let’s Look Inside

Smart Release logo

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Arginine

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Reviews

I took this set on a recent trip to a warmer and more humid climate and it was great. The shampoo cleaned my hair well and left it feeling shiny and light.

Blue996 @ ChickAdvisor

Pour commencer j’ai reçu ce produit gratuitement afin de le tester et donner mon opinion sincère #gotitfree. J’ai beaucoup aimé le fait que ce soit un shampoing prestige en format voyage c’est pratique et plutôt rare de pouvoir avoir une aussi bonne qualité de produit dans ce format. J’ai aimé l’effet dans mes cheveux ils étaient doux et brillants suite à l’utilisation de ce shampooing (en combinaison avec le revitalisant de la même gamme).

emy758 @ ChickAdvisor

As somebody who regularly colours their hair it’s important to have good quality hair products. I have been a long standing fan of Joico so I was very excited to try their Defy Damage line. The Shampoo has a floral scent and I could feel my hair was less greasy after rinsing it out. I would buy this product again!

Tkauyeung @ ChickAdvisor