Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards

Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
Protective Shampoo- The shampoo lathers up really well and smells amazing! It does a good job with cleaning my hair even after lots of dry shampoo etc but didn’t leave my hair feeling very stripped. I love how the smell of it lingers on a little bit because it’s so good!
I received this product for free in exchange for an honest review. I used this after I went to the gym and it left my hair feeling soft and super clean!
J’ai reçu ce produit a testé par Chickadvisor. J’ai bien apprécié le produit. La texture est onctueuse et l’odeur n’est pas trop forte. Avec seulement 1 lavage mes cheveux était très propre. Ne laisse pas de film gras sur les cheveux. N’assèche pas le cuir chevelu. Le seul point négatif est qu’il pourrait y avoir plus d’ingrédient naturel à l’intérieur.