Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
I loved this shampoo. After using it my hair felt so clean and soft. It smells fantastic! The packaging is so cute snd these are the perfect travel size to grow into my bag. Would definitely recommend!
I’ve received the JOICO Defy Damage Shampoo from ChickAdvisor to try. With just a little product it’s possible to work the entire hair since it generates enough foam. It’s a powerful cleanser and the fact the it’s sulfate-free makes it even more attractive. I noticed my hair looked healthy shiny and full. I would buy this product again and also recommend to a friend.
I tried a sample of Joico Defy Damage Shampoo for free in exchange for my honest opinion. When it comes to shampoos it’s nothing overly special. It smells nice but whether it actually does anything to protect my hair from damage isn’t overly apparent. I have tried other Joico shampoos in the past that seem to leave my hair softer however it leaves my hair feeling clean and smelling great. It really seems to fall short in comparison to the other products in the Defy Damage line though. I’d be willing to use it again but am in no rush to go and buy it.