Defy Damage
Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Shop Now
Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Reviews
This shampoo is thick and rich doesn’t strip hair or dry it out. A little goes a long way. Gentle on my color treated hair. Would definitely recommend for those with years of color treated hair!#gotitfreechickadvisor
I bleach my hair twice a year to get a gray hair look and use purple shampoo each time I wash my hair. I was a bit nervous to try this product as i’m used to use purple shampoos to achieve the gray look. I have only used this product once so it would be hard to compare. This product is safe for color treated hair. Unsure if I were to use this product instead of my purple shampoo what would be the result but is def a good product for color treated and damaged hair! After using this product my hair felt smooth and silky and still had my gray look!
Got this product to try for free from Chick Advisor and I’m not normally that blown away with shampoos but definitely felt a difference with this one! Left my hair feeling extremely nourished and a little certainly goes a long way! I felt it didn’t weigh my hair done like lots of shampoos do and left it feeling healthy great scent too!