Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
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Reviews
I bleach my hair twice a year to achieve a gray look on top of regular toners. Therefore my hair is dry and damaged. After using this masque I could see a difference with my hair softer and healthier looking. It has a different scent that typical hair products and quite like it. Unsure how pricy this product is since joico is more a high-end product but would recommend quality wise!
I am always on the hunt for an affordable yet effective hair mask and this product meets those requirements. The smell is pleasant and it lingers ever so slightly on your hair afterward. The mask is moisturizing and helped my damaged coloured hair I can see how it will revamp my hair after regular use.
This product does wonders and i’m sure my hair would thank me if it could speak. I’ve been perming my hair regularly for the last 15 years and it definitely does not look as healthy as i’d like it to. The product is pretty thick and a little goes a long way. Thanks chickadvisor for sending me a deluxe sample for free in exchange for an honest review.