Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
Received this free sample travel kit from ChickAdvisor. I couldn’t be happier with it! Honestly one of the best hair care lines I have used I have oil prone hair and and I assumed all the oils and product would make my hair oily like as usual…but it did not my hair was good to go even the next day! LOVE THIS.
As someone with a greasier-than-average scalp but dry ends I tend to only use hair masks sparingly when I need to really soften up the bottom of my hair. That said I was curious to try this product because I’ve had good experiences with Joico’s coloured hair line before.
This mask while not much different than most other hair masks for coloured hair seemed to do the job but I did find my hair felt slightly oilier than I like it to be instead of silky and hydrating. It wasn’t as bad as the shampoo/conditioner but I didn’t think it was anything special nor did it offer any special benefits to justify the price.
I received this product for review from the Chickadvisor Review Club.
I kind of gave up on protective masque a couple years ago because they would never fulfill my needs. That product made me change my mind! I will definitely buy more. The product smells amazing and last really long.