Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
Thank you for selecting me to try this product for free. I was not disappointed this mask smelt and felt great . It kept my hair so so soft and shiny and after using this whole line I’ve noticed a change in my damaged hair I am going to purschase this product
I received this item for free from ChickAdvisor.
I often use hair maks as I bleach my hair for balayage therefore it’s so important for me to ensure my hair is soft and not straw-like! I’ve tried several masks that leave my hair still looking try. This one by JOICO was different my hair felt very soft coming and wasn’t frizzy at all. I really enjoy the scent of this line as well. It’s a nice thick consistency that is easy to apply and easy to rinse off.
This is my favourite product of the Joico Defy Damage haircare line! My hair has gotten very damaged and dry due to highlighting to go blonde for the summer and I really needed a great hair masque to replenish the nutrition in my hair. It works really well and I love running my fingers through my soft and silky hair!
#GotItFree This review is part of the Product Review Club. Opinions are my own.