Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
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Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
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Reviews
As somebody who regularly colours their hair it’s important to have good quality hair products. I have been a long standing fan of Joico so I was very excited to try their Defy Damage line. The Protective Masque was easy to apply and once it was left in and rinsed our my hair was so soft and smooth
Although I really like this product it didn’t stand out for me with the rest of the Damage Defy collection. I really like the smell and the texture and it does a good job. But I have other similar products that do the same thing. (And cost a little less) I’m glad I got to try this out for free from ChickAdvisor but I probably won’t purchase this product.
Ok…..I have tried a lot of hair masks and this one is going right to the top as one of my absolute favourites. I have virgin hair but it has never felt as soft as it did after using this masque and I love that it has UV protection! It just made my hair feel so bouncy and nourished and I didn’t even need to style it afterward. I will definitely be purchasing a full size of this and recommend it to any who ask! Thank you chickadvisor for opening my eyes!