Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
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Reviews
First I want to disclose that I received this product free to try for reviewing from chickadvisor. During my weekend getaway I used this mask when my hair was in desperate need of some TLC after 12 hours in the car. Needless to say I was not disappointed it left my hair softer and smoother while leaving it heavy or greasy!
A thick consistency. I usually like to lather a lot of hair mask on so I think this won’t last for me. I left it on for about 10mins which helped softened my hair. My curls looked rejuvenated!
After trying out the whole Defy Damage line by Joico I must say that this masque product in particular is my favourite! It has a thick consistency to it which I felt really hydrated my hair. I unfortunately wash my coloured hair in hard water and no matter what I use my hair usually comes out as a tangled mess but not with this product! I leave my shower with soft silky and healthy looking/feeling hair and I’m all for it!