Defy Damage
Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down.
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Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
Joico is one of my favourite hair product brands. I can always count on it to treat my hair right and this defy damage protective conditioner is no exception. It is very nourishing and leaves my hair feeling smooth silky and soft even though I have bleached my hair to a light blonde colour (from black) and regularly use heat styling products. Also smells amazing.
This hair conditioner is really good. My hair is extremely fine and oily but my ends are quite dry (from using the hair dryer). So I have to be particular about which hair products I use. I make sure to use this only in my ends and let it sit for a few minutes in the shower. It makes my ends look so much healthier without weighing my fine hair down. Would definitely recommend this!
First I want to disclose that I received this product free to try for reviewing from chickadvisor. During our road trip to Pennsylvania I used this entire line and found the conditioner to be my favourite product. It has a light scent and left my hair feeling soft and smooth.