Defy Damage
Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down.
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Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards

Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
Amazing reduction is frizz and many compliments on my hair. Smoother softer and more manageable. Smells amazing as well.well worth the wait and would highly recommend
Surprisingly enough I am not one to usually use conditioner however using Joico’s Defy Damage Conditioner has changed my mind. I love how this conditioner leaves my hair feeling silky smooth! I will now be purchasing this conditioner from now on and recommend this conditioner to anyone who wants their hair to be silky smooth.
Moisturizing conditioner that covered my hair nicely. After leaving it on for a few minutes it rinsed out easily without stripping my hair. The smell is nice and I do feel it made my hair softer after drying.