Defy Damage
Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down.
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Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards

Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I received this in a travel set with the other products in this line. I can only speak to using them altogether.
I really enjoyed this product. The smell is AMAZING. And I felt like my ends were less dry and scraggly after using it a few times. I would absolutely repurchase
I received this product for testing purposes and I was super excited! I have always wanted o try Joico and this was my chance! It has an amazing scent it left my hair feeling fresh and flowy and a little goes a long way! I find with conditioners you either put too much in and it doesn’t rinse out or you put not enough in and it leaves your hair feeling course. I tried it a few ways but quickly realized a little dollop will go through a large amount of hair (I have think long hair)! For the price point I would say it’s a good value. I would definitely recommend this product to anyone who needs some loving in their hair!
This conditioner is so good! I have been a fan of Joico for a really long time and the combination with shampoo is just double trouble….but in a good way. My hair was feeling really soft and hydrated over the one week period where I used this conditioner (4 washes total) and I am so glad that it had UV protection because I was basically in direct sunlight for 4 days while at the cottage. Definitely recommend!