Defy Damage
Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down.
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Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards

Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
This product is great for dry and damaged hair. The formula and scent are very nice as well as the packaging! Left my hair feeling smooth and tangle-free!
I didn’t think I could love a conditioner more than my current brand that Ive been using for four year. This completely changed my mind. It does not weigh my hair down and it keep it so smooth. I am so impressed! And I really like the smell. It has a very salon-y smell. Thank you ChickAdvisor for letting my try this for free I’m definitely buying a full size ASAP!
Coming from dark hair that has been dyed blonde I need a good conditioner to keep my hair healthy and hydrated. That’s where Joico Defy Damage Conditioner comes into play keeping my hair strong and healthy!