Defy Damage
Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down.
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Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
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Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
The scent of this line is outstanding! The texture of this conditioner was also great with a creamy consistency (I dislike watery conditioners). This product applied smoothly and made my hair feel silky smooth after using. I have highlights so finding the right conditioner can be tough.
I can’t say for sure that the conditioner can protect hair from damage but the conditioner was nice overall. It smoothed out my hair freeing it from tangles and made my hair feel smooth. It also wasn’t heavy on the scalp and doesn’t feel greasy which I really appreciate.
As somebody who regularly colours their hair it’s important to have good quality hair products. I have been a long standing fan of Joico so I was very excited to try their Defy Damage line. The Conditioner has a floral scent but as soon as it is rinsed our my hair immediately felt silky smooth. I would buy this product again!