BLONDE AT ANY AGE
With Joico Brand Educator, Tiffany Pachl
“So many blonde women think as they age and have gray hair that they need to go natural and embrace it,” says Joico Brand Educator, Tiffany Pachl. “Well, that’s great for some people; but not everyone is ready to do that.” And especially not this gorgeous blonde client…who just experienced the magic of Lumi10’s new NV shades and ten-minute gray coverage!


HERE’S THE STORY
“I wanted to showcase the fact that no matter what your age, you can still have fantastic hair,” says Tiffany, who explains that Lumi10’s NV shades are perfect for her blonde client – a busy, hardworking nurse with a crazy schedule, and gray that’s growing in. “When I have a blonde who starts to go gray, I always recommend adding some form of highlights to the hair. This helps the color grow out with ease and breaks up the line of demarcation.” The goal? “As a stylist, I have figured out how to make my gray clients still feel trendy and seen. I think that is the most important thing.”
THE LUMI10 DIFFERENCE
If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s the first professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease

TIFFANY’S PRO TRICKS…
Adjust your developers: “If you are doing any foil work, make sure you have adjusted your developers to ensure the hair in the foil will be done processing at the same time as Lumi10.”
Wait to apply Lumi10 if necessary: “Sometimes you might want to wait a few extra minutes to apply Lumi10 so the other can catch up, and that’s totally fine!”
Work section by section: “When it comes to rinsing Lumi10 and foil work, I like to work section by section and rinse out the foils and color together. Lumi10 has extra dye loads, so you don’t want that base color sitting on your freshly lightened blonde.”
Stay close! “I don’t leave my client during the ten-minute processing time. It goes quickly! I like to check halfway through just to make sure everything is depositing the way it’s supposed to.”
Formula 1 (base): LUMI10 Permanent Crème Color 9NV with LUMI10 Accelerator
Formula 2 (mids to ends): Blonde Life Crème Lightener with 5 Volume LumiShine Developer
Formula 3 (regrowth): Blonde Life Lightening Powder with20 Volume LumiShine developer
Formula 4 (gloss): LumiShine Demi-Permanent Liquid 9NV with 5 Volume LumiShine Developer
Post-Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment