Quels sont les avantages de vous promouvoir, vous et votre salon, sur les médias sociaux? Vous atteindrez un large auditoire sans avoir à investir dans la publicité coûteuse; de plus, ce moyen est viral, donc plus vous affichez stratégiquement, plus la portée de votre message sera grande. Mais ne faites pas ceci à l’aveuglette : certains jours, vous aurez des photos parfaites et plus de temps pour afficher un message et des commentaires et d’autres fois, vous serez à court d’inspiration. En créant un plan de match solide pour l’année, vous aurez un calendrier auquel vous rapporter ainsi qu’un horaire assurant une présence constante. La communicatrice du récit de marque Joico, Olivia Smalley, vous propose 5 règles pour y parvenir.
Les 5 règles d’or d’Olivia
Choisissez la bonne plateforme
« Vous voulez afficher sur Instagram, bien sûr. Mais récemment, j’ai commencé à utiliser TikTok. Je crois que tous les stylistes devraient tirer profit de cette plateforme parce qu’elle gagne rapidement en popularité. Mes pages favorites pour obtenir de l’information sont @larissadoll, @iamginabianca, @itsmrjladner et @prettylittleombre.”
Affichez votre travail
« Votre compte de média social est un portfolio auquel ont accès des clients potentiels pour déterminer si vous leur convenez. Mes clients sont toujours posés sur un fond propre et je les place au centre de la photo. »
Éduquez vos clients
« Enseignez quelque chose aux clients, que ce soit comment coiffer leurs cheveux ou quels produits utiliser. À chaque fois qu’ils friseront leurs cheveux ou qu’ils utiliseront le fixatif que vous leur avez recommandé, ils penseront à vous et ils seront davantage portés à revenir vous voir pour d’autre contenu. »
Visez un public double pour une portée maximale
« Je cible à la fois les professionnels de l’industrie et les clients. Certaines de mes vidéos sont éducatives et portent sur des sujets professionnels tels que des techniques de pose de papiers, et d’autres sont de simples tutoriels qui ciblent davantage le consommateur. »
Affichez en temps opportun
« J’aime partager des astuces saisonnières puisque les cheveux se comportent différemment selon la température et les conditions. J’aime aussi afficher des looks de voyage puisque c’est ce qui m’intéresserait le plus en tant que consommatrice. »
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INSPIRATION CALENDAR 2020
It’s never too late to start. We’ve put together a calendar of potential content to get you going for the rest of the year. Then, round things out by adding in your own sales and promos, client photos, tricks, and tips as the months unfold.
It’s Optimism Month – the perfect time to introduce followers to the concept of embracing inner joi. Drive home the importance of feeling happy, inside and out.
Spring cleaning: Talk about the bennies of detoxing hair, with tips on using Joico Blonde Life Brightening Shampoo for a fresh start.
St. Patrick’s Day: Fun holidays call for fun hair – like looks created with vibrant Limelight, a perfect shade from Color Intensity’s LoveFest Collection created by Joico Brand Ambassador, Larisa Love.
Spring break: The perfect moment to post your best beachy waves creations.
Demo videos using Joico Beach Shake Texturizing Finisher: tips and tricks to rock that undone texture with instant separation and volume.
It’s Stress Awareness Month: Give a nod to the importance of self-care – including neck-and-head massage at the salon.
Easter and Passover celebrations: Holidays that symbolize renewal and fresh starts are the perfect time showcase new trends and products, like the new Dream Blowout Thermal Protection Créme, a one-step speed styler that protects hair from heat damage, humidity, and unwanted frizz for a full 24 hours with deeply nourishing ingredients, including Manketti Nut and Safflower Seed Oils.
Music Festival Season: Playful looks with braids, waves, flowers, and more are perfect posts to harmonize with events like Coachella.
Memorial Day: A 3-day getaway and the official start to summer signals a need for travel-hair looks that are versatile and easy. Suggest buying mini-sizes of their favorite Joico hair-care products that will take clients on the road and through TSA in a snap.
Mother’s Day: Gift certificates to the salon and pampering are big-ticket menu items right now.
Prom: Updos, curls, blowouts, manis…it’s all fair game this month. Post plenty of inspo, tips, tricks, and use hashtags (#promlooks, #promhair) that will capture those eyeballs.
Father’s Day: If you have a male clientele, now’s the time to promote the perfect Dad gift card.
Graduation: Seniors clamoring for updos and sleek blowouts for their big stage moment will appreciate discounts to get them in the door.
Go big or go blonde: If lightening is in your wheelhouse, showcase hot blonde looks, and recommend your favorite Blonde Life products to keep things gleaming.
4th of July: The last thing anyone wants to do in the heat of summer is spend endless hours cleansing and elaborately styling their hair. Show followers how to use new Weekend Hair Dry Shampoo– a time-saving spray, stocked with unparalleled oil-absorbing ingredients and volume boosters, that delivers the clean, velvety-soft fullness of just-washed hair in seconds.
Bring out your braids: The summer season means everyone’s clamoring for heat-proof hairstyles. Use the hashtag #braids to pick up even more followers.
Summer-blonde hair starting to get brassy? Kick those warm tones to the curb with Blonde Life Violet Shampoo and Conditioner. “The shampoo deposits just enough pigment to banish yellow and maintain brightness without turning your hair silvery or purple. And it’s also great when silver hair takes on a yellowish tinge from minerals in the water,” says Olivia Smalley.
Vacay time: Post your fav summer read, fav SPF, and fav hair-saver… The UV and thermal protection will safeguard your fragile strands; and it’s a leave-in conditioner, which makes it excellent for detangling after swimming, and making those baby hairs stay put.
Back-to-school promo time: Stock up on stylers, offer discounts on ‘dos, and tease the concept of deeper fall color…it’s all coming down the pike.
Tackle dry, split ends: Summer does a number on strands, so show followers those hands-on demos of Defy Damage in action.
Fall color: Market your most gorgeous creations of deeper, richer hair-color and tease trends coming down the pike. Check Joico’s #BackBarBlog for the latest ideas and inspiration.
Senior pics: Now’s the time for perfect hair and perfect photos. Promote luscious fall highlights/lowlights, blowouts, and trims.
Introduce clients to Dream Blowout Thermal Protection Créme, the new one-step speed styler that protects hair from heat damage, humidity, and unwanted frizz for a full 24 hours with deeply nourishing ingredients, including Manketti Nut and Safflower Seed Oils.
It’s Breast Cancer Awareness Month: Promote pink (Color Intensity’s Love Aura Collection in Hot Kiss is perfect), and plenty of self-care.
Have fun with Halloween: The most creative costumes call for the most creative hair, so show off your handiwork with “lookalike” styles – from Gaga to Jessica Rabbit.
“Weather-proof” strategies: The season’s drizzle wreaks havoc on hair that’s prone to frizz. Show followers the new no-blow-and-go solution for beautifully frizz-free, air-dried hair: Zero Heat Air Dry Styling Crème polishes, controls, and enhances hair texture, while reducing drying time and extending the life of vibrant color. (Available in “fine-to-medium” and “thick” formulas.)
National Gratitude Month: Embrace joi and give thanks to your followers, your clients, and your employees. Consider a promo deal of free product gift with every service.
Tackle dry hair: Indoor heating is cranked up now, which makes it the right moment for hair treatments that infuse each dry, dull strand with a serious boost of hydration. Let your followers know about our new coconut-water-stocked HydraSplash Collection – Joico’s radically different Shampoo, Conditioner, Gelée Masque, and Replenishing Leave-In treatment; designed to thoroughly replenish moisture, shine, and softness without weighing hair down.
Burnished fall hair-color portfolio: Show off your finest red, ginger, chestnut, and copper creations. Then follow up with shampoo/conditioner suggestions to lock in vibrant, investment color: Color Balance Blue keeps brunettes free of brassy tones; and Color Infuse Red revs up radiance of gingers.
Treat followers to 12 Days of Holidays Looks, featuring your most alluring updos, glam accessories, and radiant color techniques.
Consider offering a gift-with-purchase deal this month.
Give back to the community, and spread the love by sharing those joi-ful moments on your social media channels…encouraging others to do the same.
Shine and Sparkle: As New Year’s Eve approaches, educate followers on how to put the gleam back in party hair. Post healthy-hair photos after a Defy Damage treatment, and the amped-up shine that comes from just one application of Luster Lock Instant Shine & Repair Treatment.