With Joico Artistic Educator, Katie Alm
Joico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove she practices what she preaches, Katie’s taking us right into her bathroom today, for an inside look at her own K-PAK Color Therapy haircare routine. “Not only does this collection give incredible shine, but it makes my hair feel soft, smooth…and the smell lasts for what seems like days. I love it!”
Katie’s hands-down, absolute favorite, ride-or-die product…
K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray
“I use it on clients behind the chair. But I can’t keep it on my retail shelf, they buy it so fast! It’s my all-time favorite Joico product…my bestseller…my favorite thing to use in my own hair…and my #1 go-to for style prep.” This wonder spray for healthy-looking hair is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business. “Thick hair, thin hair, wiry hair, soft hair, you name it – everyone should have at least one bottle of Luster Lock Spray in their bathroom,” advises Katie.
In her words: Katie’s own at-home routine…
→ Shampoo with K-PAK Color Therapy Reconstructing Shampoo and Conditioner, really focusing on the base or scalp.
→ Once rinsed and towel-dried, I use K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment for 5 – 7 minutes. I’ll pin my hair up and continuing showering during this time.
→ I rinse again, get out of the shower, and towel-dry once more. Then I liberally apply Luster Lock Spray, starting at my ends; and detangle with a wide-tooth comb.
→ Now it’s time to cocktail in some of my other favorite products: I like to add 2 pumps of either Dream Blowout or YouthLock Blowout Crème, PLUS one pump of K-PAK Color Therapy Luster Lock Glossing Oil, and work them together in my hands. I apply to my hair, starting at the ends and working my way up. (NEVER on my base/scalp.)
→ Another comb-through for even distribution, and then I blow-dry.
→ Finally, I’ll add another pump (2 if you have tons of hair) of Luster Lock Glossing Oil…and DONE.
“With this routine, you’ll have shiny, smooth hair for the next 3 days,” swears Katie.
One last thing about the K-PAK Color Therapy Collection…
With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argan Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. K-PAK’s SmartRelease® Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.
Want proof of Katie’s fandom? Watch, here….
View this post on Instagram