Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Vacation Days: 3 Hair-Saving Hacks20240509142656
Vacation Days: 3 Hair-Saving Hacks
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Fall’s Favorite Unisex Cut20231215184818
Fall’s Favorite Unisex Cut
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look at this universally flatte...
Joico Beauty Bytes: The Super-Smooth Blowout20231215184629
Joico Beauty Bytes: The Super-Smooth Blowout
We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...
Communication 101: Let’s Talk Hair20231121170933
Communication 101: Let’s Talk Hair
They say hair color is a science. Which explains why it’s sometimes hard for a “civilian” to communicate with a hairdresser – they’re not only listeni...
The Big Fall Haircare Switch20231121170524
The Big Fall Haircare Switch
You’ve protected your hair from the sun; conditioned it after pool and ocean swims; even taken the occasional break from blow-dryers this summer. But ...
Joico Beauty Bytes: Hollywood’s Velcro Roller Hack20231121170439
Joico Beauty Bytes: Hollywood’s Velcro Roller Hack
With Joico Celebrity Artist, Jill Buck, of Salon Nine Zero OneWe’re back with an all-new Joico Beauty Byte – the super-fun (and fast) way to learn a h...
Tiktok Trends To Try20230830170951
Tiktok Trends To Try
Ok, we admit it: We’ve been influenced. These hair hacks are all over TikTok, and they’re soooo genius/cool/cute. Give them a try and see for yourself...
Hair Color Budget? Ways To Save20230830170944
Hair Color Budget? Ways To Save
Want easy, low-maintenance hair that looks like a million bucks but doesn’t break the bank? Try these super-saver salon strategies that deliver all th...
Tiktok Trends On Fire20230830170911
Tiktok Trends On Fire
We can’t help ourselves from going down the hair-trick rabbit hole on TikTok – especially when we see those hacks that make us say, This is GENIUS! Ch...