2nd Day Wave Rescue20230404200330
2nd Day Wave Rescue
Featuring Global Brand Storyteller, Olivia SmalleyAre your Day 2 waves on life support? Try this hack that TikTok star and Joico Global Brand Storytel...
Hair Color for 2023? We’ve Got News!20230403201210
Hair Color for 2023? We’ve Got News!
No other way to say it: This is going to be a glorious year for hair color. We’re about a minute into 2023 and already seeing new takes on blondes, br...
Here Comes the Bridal Hair! Let’s Prep for Your Appt20230403173156
Here Comes the Bridal Hair! Let’s Prep for Your Appt
Featuring Joico Brand Educator, Vanessa Drozda…You know what they say: Practice makes perfect. And there’s no better time than during those months lea...
Nurturing Curly Hair20230307124000
Nurturing Curly Hair
It’s 2023 and time to celebrate hair’s beautiful, natural texture, rather than force it into doing something it just doesn’t want to “do.” From waves ...
Joi-ful Hair Trends for 202320230210165710
Joi-ful Hair Trends for 2023
When the clock strikes 12, it’s out with the old and in with the new! And what better way to slay than by getting a sizzling new haircut, cool color c...
Bouncy Hair: Here’s How to Get It!20230210145223
Bouncy Hair: Here’s How to Get It!
Nothing feels better than hair that bounces with healthy, joi-ful movement. (Remember those childhood ponytails that used to sway from side to side?) ...
The Case For (Color) Therapy20230130130532
The Case For (Color) Therapy
With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
Brrr! 5 Ways to Winterize Your Hair20230125134747
Brrr! 5 Ways to Winterize Your Hair
Winter is here! And like everything else in your life (coats, sweaters, tires, hose bibs!), it’s time to switch things up and protect your hair from t...
Dash-n-Smash! Super-Fast Holiday Hair20230125131446
Dash-n-Smash! Super-Fast Holiday Hair
With Joico Artistic Educator, Mai HernandezWant a fun and flirty holiday hairstyle that you can pull together when the clock is ticking? Try this supe...
Now THIS is How You Get Major Volume!20221219172718
Now THIS is How You Get Major Volume!
With Joico Artistic Educator, Mai HernandezEveryone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the s...