Gaga’s Chromatica Tour Style Magic20221116141535
Gaga’s Chromatica Tour Style Magic
View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)Gaga’s Chromatica Ball stadium tour exploded onto stages t...
Psst! We’ve Got 10 Fall Joi Hacks For You!20221019141601
Psst! We’ve Got 10 Fall Joi Hacks For You!
THE BIG FALL REFRESHReady to turn over a new leaf and get all the feels of fall? Try these 10 joi hacks designed to energize, recharge, and invigorate...
Why It’s Smart To Be Collagen Bound20220926145903
Why It’s Smart To Be Collagen Bound
Collagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find out why this n...
Meet The Superwomen Who Rock Our World20220823183337
Meet The Superwomen Who Rock Our World
OUR SHE-ROES!Ready for some serious inspiration? Here at Joico, we’re celebrating women in roles of leadership – and we’re proud to introduce you to s...
Get “Ready!” to Be Inspired by Doja’s Pro!20220823125734
Get “Ready!” to Be Inspired by Doja’s Pro!
READY, SET, GO!There’s possibly no better way to embrace and elevate the talent of our Black American artists, than to celebrate the creative genius o...
Joico’s Feeling Pride Today…🌈20220822192457
Joico’s Feeling Pride Today…🌈
FEELING THE PRIDEAs the haircare company that’s all about joi, Pride Month packs a powerful punch. In fact, we can think of no better time to celebrat...
How AAPI Hero, Frederic Aspiras, Is Giving Back20220627182115
How AAPI Hero, Frederic Aspiras, Is Giving Back
HONOR ROLEThere were so many reasons we honored Gaga’s Oscar-nominated hair hero, Frederic Aspiras, earlier this month in Beverly Hills. But perhaps n...
The Power Of Thank You20220222142942
The Power Of Thank You
“THANK YOU!”Two simple words that mean so much...and not just to others. According to researchers at Harvard Health, giving thanks can actually make y...
Quick! 5 Fast-Acting Happiness Hacks To Try Today20220110155925
Quick! 5 Fast-Acting Happiness Hacks To Try Today
Put aside those daunting, I’m going to change my life pronouncements for a minute; because joi sometimes comes in small – manageable -- packages. Try ...
How To Splash Around Joi-Ful Color This Summer20211029153408
How To Splash Around Joi-Ful Color This Summer
A COLORFUL SUMMERSunny yellows, fiery reds, calming blues -- there’s no question that color is a powerful mood-booster; and this is the perfect time t...