Build Bonds With Your Bestie20240617152618
Build Bonds With Your Bestie
Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair hea...
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair20240617152506
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair
Featuring Joico Guest Artist, Scott KingIt was a pivot from super-finished, luxe waves on opening weekend, to a “more undone, textured look” for his g...
Let’s Winterize Your Hair…20240516142349
Let’s Winterize Your Hair…
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
Hot!! KBOND20 is All Over the Beauty News!20240516141224
Hot!! KBOND20 is All Over the Beauty News!
Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
Gaga’s Jazzed-Up Hair20240509154846
Gaga’s Jazzed-Up Hair
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
They’re Bonding with KBOND2020240509150230
They’re Bonding with KBOND20
Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
It’s Mai Day20230809133639
It’s Mai Day
It wasn’t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina L...
Celebrate Earth Day! Try These Joi-filled Ways20230516163005
Celebrate Earth Day! Try These Joi-filled Ways
As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230413160349
Red? Blonde? Brunette? Take this Quiz Before You Color!
These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...
Zzzzz…Pamper Your Hair While You Sleep!20221219142955
Zzzzz…Pamper Your Hair While You Sleep!
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...