Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250403151458
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250313185844
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
View this post on Instagram A post shared by Joico (@joico)Some celebrations last a day. But our upcoming 50th anniversary – redefining hea...
Fall Hair-Color Trends You’ll Love20241220191048
Fall Hair-Color Trends You’ll Love
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Fighting With Frizz?20241218150312
Fighting With Frizz?
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
Diversity, Equity, and Inclusion: The Conversation Continues…20241218144556
Diversity, Equity, and Inclusion: The Conversation Continues…
Recently, Joico Global Technical Director, Jeannetta Walker-Rodgers, sat down for a deeply insightful chat with Ariona Beninato, founder of Collective...
Let’s Talk Empowerment & Equity20241218144503
Let’s Talk Empowerment & Equity
Meet Joico Global Technical Director Jeannetta Walker-Rodgers…With 20+ years’ experience in hairstyling, coloring, and extensions under her belt, Chic...
7-Second Hair Hack Hits Tiktok20241218144343
7-Second Hair Hack Hits Tiktok
TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds...
10 Good Reasons to Detox Your Hair20241218144231
10 Good Reasons to Detox Your Hair
The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Stylist Spotlight: Meet Janae Miller20241113144529
Stylist Spotlight: Meet Janae Miller
We love showcasing the extraordinary talent of our Joico artists, and today’s Stylist Spotlight features a pro you won’t want to miss: Come meet Austi...
Trending on Refinery29: Our Blonde Balayage Transformation!20240822150555
Trending on Refinery29: Our Blonde Balayage Transformation!
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveAfter a decade-old color disaster, the beautiful brunette hadn’t let anyone ...