Crème Soda Technique20200424135009
Crème Soda Technique
Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100...
Root Re-Touch with Lightener: Larisa’s “Rools”20200423185401
Root Re-Touch with Lightener: Larisa’s “Rools”
View this post on Instagram A post shared by ⠀⠀⠀ ⠀ Larisa Love™ (@larisadoll) on Dec 18, 2019 at 8:41am PST1. Divide hair into 4 quadrants,...
“Silver Plated”….The Look, The Lesson, The Pow20200423165707
“Silver Plated”….The Look, The Lesson, The Pow
Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Gray Away Overlay20191120200050
Gray Away Overlay
Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
Mushroom Shade Technique20191120194537
Mushroom Shade Technique
Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20191120193217
Roller Lights
Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador L...
Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Love Dip20190506104933
Power Platinum Blonde20190307115329
Power Platinum Blonde
Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling technique, and learn about the products that...
Carmel Contour20190204165723
Carmel Contour
Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...