Celebrating AANHPI Heritage Month: the Beauty of Asian Hair20240822150219
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AA...
Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Toner Transformation: This Blonde Bridges Dark to Light20240614162721
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
“I Wish I Were Blonde-Blonde!”20240614162325
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Let’s Talk KBOND20!20240516143050
Let’s Talk KBOND20!
With every great launch comes great questions. And we’ve got education wiz/Joico National Corporate Trainer, Ashley Toro, at the ready to explain all ...
Baby Blonde20240509141435
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Celebrate Valentine’s Day with Rosy Champagne-Copper20240509140359
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Our Focus? Joicon 2023 Recap!20231215184658
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231215184535
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Fall Trend: Natural Beige Foilyage20231215184443
Fall Trend: Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop as she segues into fall, try this Natural Beige foily...