Power Platinum Blonde20190307115329
Power Platinum Blonde
Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling technique, and learn about the products that...
Tawny Babylights20190307111358
Tawny Babylights
A scattering of sunny highlights can enliven your look. Keep things sophisticated, not streaky, by making sure the highlights are ultra-fine (babyligh...
Joico Muse: Ricardo Santiago20190223170032
Joico Muse: Ricardo Santiago
SPOTLIGHT ON: RICARDO SANTIAGOJust when you thought couldn’t wait one more minute (we hope), we’re back with another revealing, behind-the-scenes supe...
Carmel Contour20190204165723
Carmel Contour
Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Ashlee Simpson’s Blonde Hair Color Formula20190122160217
Ashlee Simpson’s Blonde Hair Color Formula
WHY DENIS DE SOUZA LOVES THIS STUFF…Creamy, easy, powerful Blonde Life Crème Lightener is packed with all the celebrated ingredients of the popular Bl...
Joico Muse: Ryan Nicoletti-Dowd20180123164036
Joico Muse: Ryan Nicoletti-Dowd
SPOTLIGHT ON: RYAN NICOLETTI-DOWDAcross the pond, a stone’s throw from London, you’ll find a hair star who’s not only the owner (and “vision director”...
Melissa Duguay20170301132223
Melissa Duguay
SPOTLIGHT ON: MELISSA DUGUAY You know how one person’s enthusiasm can get a whole team revved up? Or that moment when you grab an expectedly bril...
Joico Muse: Marc Galati20170301131534
Joico Muse: Marc Galati
SPOTLIGHT ON: MARC GALATIJoico Platform Artist, Toronto, ON, CanadaThis master hairdresser might be garnering press for his stunning work and flourish...
Desert Taupe Brunette20170218112321
Desert Taupe Brunette
Cool, steely sky meets warm, shimmering sand in our new Vero K-PAK Age Defy Desert Taupe Technique...
Smoked Taupe20170216180049
Smoked Taupe
Creamy, decadent, Smoked Taupe is sending out a signal all right: smoldering and sexy! Joico Global Artistic Team Member, Gion Vincent, creates this d...