Gray Away Overlay20191120200050

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
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Mushroom Shade Technique20191120194537

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
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Roller Lights20191120193217

Roller Lights

Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador L...
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Creating Color: A Sit Down Chat with Larisa Love20190709162516

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Europe tour, which included visits to Manch...
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Larisa Love’s Blooming Summer Look20190617132549

Larisa Love’s Blooming Summer Look

LOOK: MOONBEAM PEARL BLONDE WITH PICK-ME-UP TECHNIQUEFORMULASNeed to bump up those tired highlights in a flash? Try Larisa Love’s inventive “Pick-Me-U...
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Get Emma Roberts’ Brand New Boho Blonde20190611150122

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019 at 9:39am PDTActress Emma Roberts is kn...
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Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
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Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the st...
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Joico Muse: Margiela Figueroa Roman20190423165745

Joico Muse: Margiela Figueroa Roman

SPOTLIGHT ON: MARGIELA FIGUEROA ROMANEdgy streaks of color, sleek blowouts, a head of luscious curls…Margiela Figueroa Roman does it all. And does it ...
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Blonde To Brunette In One Appointment20190318122815

Blonde To Brunette In One Appointment

Known to be somewhat of a hair-color chameleon, the actress has bounced from blonde to red to brown to pink, and even the occasional auburn....
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