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Dreamy Brunette: It’s So Shiny and Rich!
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Catch Spring Fever with “Sunny Copper”
SUNNY COPPER FOR SPRINGFeaturing Joico Global Brand Ambassador, Larisa LoveJones-ing for warmer weather -- and warmer hair color to go with it? Joico ...
Your Viral Videos Blew Us Away…20220621135349
Your Viral Videos Blew Us Away…
WE SEE YOU!Every time you post a reel, story, or video on social and tag us @Joico, we see it; and we just had to share some of our recent faves! Keep...
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These BTC artists are AMAZING! ?
BTC BESTIES!Featuring Behind the Chair Artists@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirlWant to see the best ...
Fan-Favorite Videos You Don’t Want to Miss20220501000011
Fan-Favorite Videos You Don’t Want to Miss
LOVE & LEARNFeaturing Joico Celebrity ArtistsLarisa Love, Leticia McKay, and Ricardo Santiago.Want to know why these top-five Education-on-Demand ...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20220222140247
Your LumiShine Cheat Sheet: All Your Color Needs Covered
THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
Make Money This Fall With An All-New Express Menu20220110151020
Make Money This Fall With An All-New Express Menu
CALLING FALL!Featuring Joico Global Brand Ambassador, Larisa Love and Joico Guest Artist, Mai HernandezIt’s almost time to gear up for the excitement ...
“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck20201013163243
“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck
Jill’s going on the record with her delicious lineup of back-room brunette formulas – and you’re the first to get them! JILL’S GROUND RULES “Any time ...
The Covid Color-Correction Handbook With Larisa Love20200914170740
The Covid Color-Correction Handbook With Larisa Love
REALLY BAD BOX COLORThe Problem: The shade is way off; hair is damaged; and there’s no true way to know what all your client has done to her hair.The ...
This Is The Key To Protecting A Big, Blonde Refresh…20200615154309
This Is The Key To Protecting A Big, Blonde Refresh…
Defy Damage And Bombshell Blonde: A Perfect PairWhen the Defy Damage bond-protecting system burst on the scene exactly one glorious year ago, the task...