Trending Carmel Brunette20241220191250
Trending Carmel Brunette
Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
Dark-to-Light Transformation20241220191214
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241220191120
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Rich Espresso Brunette Curls20241220191010
Rich Espresso Brunette Curls
Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
Hot Trend: the Dark-Chocolate Brunette20241220190931
Hot Trend: the Dark-Chocolate Brunette
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20241220190833
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Rainbow Color Now Blooming20241218144703
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Our Pride and Joi: Gorgeous Hair!20241218143833
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
At a Gloss for Words20240906154506
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Glisten Up! Caramel Balayage20240822150445
Glisten Up! Caramel Balayage
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...