THE BIG BLONDE LIFE GUIDE
Featuring Joico Global Brand Storyteller, Olivia Smalley
Joico Global Brand Storyteller, Olivia Smalley, loves to live the Blonde Life; and today she’s showing how she navigates the daily pick-and-choose between Violet and Brightening Shampoos (and everything in between!). “I’ve gone through a serious commitment and journey with my blonde hair,” says the blonde pro, whose long, trademark mane is gorgeous beyond the pale.
Come take a peek into her private regimen….
Olivia's Blonde Life Regimen: what, when, how
When her blonde hair starts to look dull…
She whips out:
Blonde Life Brightening Shampoo and Conditioner
Whether you’re the palest platinum or honeyed blonde, this is the combo to reach for when you want to kick those unwanted yellow tones to the curb with a brass-neutralizing, sulfate-free formula. The Shampoo features powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, so blonde hair becomes bright, brilliant, and gleamingly gorgeous. Follow up with the Conditioner, which fuses the lightness of a lotion and science of a serum in a deeply-nourishing, daily formula that hydrates highlighted blonde hair without weighing strands down. Thanks to an exotic blend of rich Tamanu and Manoi oils, your delicate strands will be treated to maximum shine, frizz-fighting power, and gleaming, on-tone blonde that combs through like a dream.
Directions:
Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Apply Conditioner to damp, towel-dried hair; leave on for 1 – 2 minutes, and rinse.
When her blonde hair starts to feel dry…
She whips out:
Blonde Life Brightening Masque
This illuminating treatment hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Rich Tamanu and Manoi oils deliver a crystal-clear, frizz-free finish in just one easy, 5-minute treatment.
Directions:
Apply to freshly-cleansed, damp hair. Leave on 3 - 5 minutes; rinse. Use one or more times per week as needed.
When she needs to cool things down…
She whips out:
Blonde Life Violet Shampoo and Conditioner
This sulfate-free combo is stocked with powerful ingredients -- like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair, while strategically counter-balancing yellow tones that can creep into highlighted blondes. The Conditioner offers luxurious slip and detangling power, plus hydration, protection from the elements, and even frizz.
Directions:
Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Apply Conditioner to damp, towel-dried hair; leave on for 1 – 2 minutes, and rinse.
When she’s missing that shine…
She whips out:
Blonde Life Brilliant Glow Brightening Oil
Get ready for a radiance that shines an instant mega-spotlight on highlighted blonde hair! Just a drop or two of this glistening formula nourishes and protects each delicate strand; banishing frizz, and create 7X more strength to transform hair. Watch as your blonde becomes instantly silky, smooth, and gorgeously gleaming.
Directions:
Apply 1 – 2 pumps to dry or damp hair, work through, and style as usual.
Meet Olivia and listen in as she shares her Blonde Life routine, here:
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