TRENDS FOR THE AGES
Featuring Joico Celebrity Artist, Jill Buck, of 901 Salon
When it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salon, has seen it all. She’s also experienced it all, as she’s had a lifetime of joi experimenting with, caring for, and creating new ‘dos of her own. Today, Jill delivers some valuable (timeless!) advice for following hair trends at any age – and even shares her own journey! Come listen….
“Go for it” in your 20s
“This is the time to follow the trends and try new things,” urges Jill, who did just that in her twenties. “For me, it was the first time I chopped my hair short; and it felt so good to change my outlook on beauty and fashion!” Need inspo? Jill suggests favorite-ing styles you like on Instagram and Pinterest – perfect sources to scope out the hottest trending looks.
Embrace that confidence in your 30s
“For me, this decade is where I felt my strongest -- my most “in-charge” and determined in my career. I made it past having young babies and moved into an age where I could really wear my best style and confidence!” says Jill. She recommends that moms in their 30’s set aside time for self-care, which includes keeping up with hair appointments. “Doing things that make you feel your best actually makes us better parents.” The same advice applies to those who are immersed in a busy work life: Keeping hair healthy will actually simplify your beauty routine in the long run.
Tailor those trends in your 40s, 50s, and beyond
“Attempting hot trends as we get older can be very intimidating,” explains Jill, who advises her clients to seek out fashion-forward looks on models in their age group for do-able inspiration. It’s also the time to “put extra effort into preventing hair damage, and creating a consistent routine daily care.”
The products that take you through life…
YouthLock Care Collection (with Collagen!)
You could say it’s one for the ages. All ages. Our brand-new YouthLock Care – a wow collection of collagen-infused Shampoo, Conditioner, Masque, and Blowout Crème –locks in bounce, brilliance, manageability, and softness at any age – including strands that have seen better days. Pairing the power of SmartRelease Technology with nourishing, youth-preserving Buriti fruit oil, even dry, brittle, unmanageable strands get a second chance to shine in the spotlight.
The 4 products that do the trick:
Cleanse with YouthLock Shampoo:
Purifying hair of daily dirt and grime, this gentle, sulfate-free formula** delivers full-tilt clean, while reducing hair fall and delivering big-time shine for the ages.
Hydrate with YouthLock Conditioner:
Reinventing hair that’s become dry, brittle, and falling short, this daily conditioner delivers a transformative new outlook on life. Detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
Dive deep with YouthLock Treatment Masque:
Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
Protect with YouthLock Blowout Crème:
This heat-busting shield of protection safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
It’s never too late – or too early — to start. Get the YouthLock Collection, here: