With Joico Global Brand Educator, Olivia Thompson

Know that moment when your brunette client is jones-ing for a little brightness in the middle of winter, but wants to stay lived-in and low-maintenance? Joico Global Brand Storyteller, Olivia Thompson, has the perfect solution: A dimensional teasylights look using Blonde Life that’s not too dark, not too light…just right! “I find that my brunette clients are requesting lightness around the face, but with a heaviness towards the bottom. This is a great way to achieve that,” explains Olivia of the easily customizable technique.
Who’s the perfect client?
Any brunette or blonde who wants a look with a lived-in vibe – it’s super-low- maintenance and dimensional.
Pro tips: how “Winter Bronde” comes to life…
→ Use babylights around the face for a nice, soft money piece.
→ BUT — be sure to remove any tiny baby strands around the hairline so they don’t get lightened. Lightened baby hairs can look like breakage.
→ Leave a small triangle for depth in between the money piece and your first section.
→ Customize the look by incorporating slices and weaves.
→ Use more slices around the side of the head for maximum brightness.
Formula 1 (Lightener): Blonde Life Lightening Powder + Blonde Life Developer 20 volume
Formula 2 (Toner): Blonde Life Demi-Gloss 8N + 5 volume
Post Treatment: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
The aftercare…
Maintain this Winter Bronde look with a shade-protection system that keeps delivering long after you leave the salon. With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argon Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. K-PAK’s SmartRelease Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.
K-PAK Color Therapy Collection:
K-PAK Color Therapy Color-Protecting Shampoo
K-PAK Color Therapy Color-Protecting Conditioner
K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
K-PAK Color Therapy Luster Lock Glossing Oil
K-PAK Color Therapy Luster Lock Multi-Perfector Shine & Protect Spray
Watch Olivia demo her pro technique, here…
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