We’re on the Scent of Joi Today…

TAKE NOTE!

There’s no denying that scent can be a major mood-booster; in fact, studies have shown that 75 percent of emotions are actually triggered by smell. And that’s something we take “note” of when creating every single product in our hair-care repertoire. Today, we’re bringing you along on a joi-ful olfactory journey through the intoxicating scents that make up some of our favorite collections….

Weekend Hair Dry Shampoo…

This hair-saving spray doesn’t just give strands a clean gleam in between washes; it also boasts a fresh fragrance that lasts all day, so hair smells sparkling as it looks. Even better, the encapsulated fragrance includes unique technology that releases fresh fragrance whenever you touch or brush your hair, leaving a renewed, clean scent all day long

Why it smells so amazing:
Top Notes: Black Currant, Ripened Peach, Sweet Apple
Middle Notes: Jasmine Petals, Iris, Crushed Violet, Green Foliage
Base Notes: Creamy Sandalwood, Coconut Milk, Tonka, Musks

HYDRASPLASH COLLECTION…

When fine-to-medium hair gets thirsty, HydraSplash quenches those delicate strands with 24-hour hydration, designed to replenish moisture, shine, and softness without weighing hair down. It also leaves behind a delicious light scent that stays with you throughout the day.

Why it smells so amazing:
Top Notes: A blend of lemon, green apple, tropical, and bamboo
Middle Notes: Refreshing watercress and lily of the valley
Base Notes: Coconut, soft woods, patchouli, moss, and clean musk

MOISTURE RECOVERY COLLECTION…

Joico Moisture Recovery Bottles

Dive deep for targeted hydration with Moisture Recovery, the salvation for dry, parched, coarse hair. The transformative ingredients in this trio of marine-based products, offers hair an instant overhaul – resulting in nourishing hydration, manageability, softness, protection, and a healthy shine. And the refreshing fragrance notes? A feast for the senses!

Why it smells so amazing:
Top Notes: Melon and Orange
Middle Notes: Floral Hyacinth and Muguet
Base Notes: Vanilla and Musk

YOUTHLOCK CARE COLLECTION…

Our brand-new YouthLock Care products – a wow collection of Shampoo, Conditioner, Masque, and Blowout Crème formulated with collagen – allows you to lock in bounce, brilliance, manageability, and softness at any age. (Even if your strands have seen better days.) Pairing the power of SmartRelease Technology with nourishing, youth-preserving Buriti fruit oil, even dry, brittle, unmanageable strands get a second chance to shine in the spotlight. Heady and head-turning, YouthLock delivers the full package.

Why it smells so amazing:
Top Notes: Cucumber Water, Bergamot Mist, Dune Grass
Middle Notes: Wild Gardenia, Lush Jasmine, White Rose
Base Notes: Sun-drenched Woods, Warm Musk, Enveloping Tuberose

DEFY DAMAGE

The Defy Damage collection – Shampoo, Conditioner, Masque, Protective Shield, and more — actually strengthens hair bonds for a healthy transformation you can instantly see and feel. The secret? Arginine, Moringa Seed Oil, and a Protective Lipid team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. But all that hardworking technology doesn’t sacrifice indulgence – every DD product has a joi-ful, refreshing fragrance that takes you through your day.

Why it smells so amazing:
Top Notes: Apple, Pear, Citrus
Middle Notes: Tuberose, Muguet, and Peach
Base Notes: Sandalwood, Musk, Amber

COLORFUL

Joico’s super-charged Colorful Collection features a trio of products specifically formulated to preserve fierce, fabulous, vibrant color, long after you leave the hair salon. Stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract, it boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling. Big bonus? It’s fragrance is utterly delish…and you’ll know it the second you pop the top off the Shampoo!

Why it smells so amazing:
Top Notes: Pink Grapefruit, Tangerine, Lush Greens, Red Berries
Middle Notes: Yellow Sunflower, Apple Blossom, Pink Peony, Jasmine
Base Notes: Soft Woods, Smooth Musks, Mosses, Powdery, and Vanilla