AGELESS AND AWESOME
Featuring Joico Global Brand Storyteller, Olivia Smalley
Let’s be honest: Hairstyles that look amazing in your twenties don’t always feel right in your forties (and vice versa). And just to be clear, we don’t believe in rules – because only YOU know what suits your lifestyle and personality. But guidance is always good; and today, Joico Global Brand Storyteller, Olivia Smalley is cracking the style code with some timeless hair hacks (and game-changing new YouthLock products) that take you through the decades looking and feeling confidently gorgeous.
Your Twenties: The Adventure Seeker
Try this: Curtain Bangs
Looking to try something new and edgy? Olivia is all about a bold fringe for her twentysomething clients. “I love this trend because of how customizable they are to each person. You can go for something really short and shaggy, or a look that’s long and layered…but either way, you'll get the fresh feeling you're looking for.”
Your Thirties: The Busy Boss
Try this: Balayage
“I know what it's like in your thirties,” empathizes Olivia. “We get so busy that we often forget to take care of ourselves.” Her solution is low-maintenance hair color. “I recommend a balayage to give you dimension and a less frequent touch-up schedule. Even better, a balayage typically includes a root melt, which can be helpful if we're starting to experience *sparkly* hairs coming in!”
Your Forties: Living the Life
Try this: Layers
You may have spent years sporting an all-one-length hairstyle; but it’s time to shake things up and bring out your youthful spirit. Olivia says face-framing layers do the trick! “They’re extremely flattering and the perfect way to add shape to your haircut and highlight your face,” she explains.
Your Fifties: Flirty and Confident
Try this: A Sassy Bob
Nope…not the conservative style of yesteryear. We’re talking “nice and sassy layered version.” Olivia recommends asking your stylist for a blunt bob with lots of layers to get maximum body and volume. “I love this style because it can be worn all year long -- winter, spring, summer, or fall.”
The products that take you through life…
YouthLock Care Collection (with Collagen!)
You could say it’s one for the ages. All ages. Our brand-new YouthLock Care – a wow collection of collagen-infused Shampoo, Conditioner, Masque, and Blowout Crème –locks in bounce, brilliance, manageability, and softness at any age – including strands that have seen better days. Pairing the power of SmartRelease Technology with nourishing, youth-preserving Buriti fruit oil, even dry, brittle, unmanageable strands get a second chance to shine in the spotlight.
The 4 products that do the trick:
Cleanse with YouthLock Shampoo:
Purifying hair of daily dirt and grime, this gentle, sulfate-free formula** delivers full-tilt clean, while reducing hair fall and delivering big-time shine for the ages.
Hydrate with YouthLock Conditioner:
Reinventing hair that’s become dry, brittle, and falling short, this daily conditioner delivers a transformative new outlook on life. Detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
Dive deep with YouthLock Treatment Masque:
Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
Protect with YouthLock Blowout Crème:
This heat-busting shield of protection safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
It’s never too late – or too early — to start. Get the YouthLock Collection, here: