LOVE & LEARN
Featuring Joico Celebrity Artists
Larisa Love, Leticia McKay, and Ricardo Santiago.
Want to know why these top-five Education-on-Demand videos blew up on social? Because they’re amaaaaazing! And if you haven’t seen them yet…here’s your golden opportunity to catch Joico pros offering next-level tips and tricks that have become serious fan favorites.
View this post on Instagram
Video #1: The Most Natural Reds EVER
Starring: Joico Artistic Educator, Leticia McKay
Why fans are raving: Red looks are bomb…but it’s not always easy to create those gingery looks in a way that fools the eye and appears as if they came from nature. Leticia has all the secrets to dimensional red tones, along with the color-melt ideas that get you there.
Formula 1: LumiShine Permanent Crème Color 6CC + 5NC (1/4 Part) with 10 Volume LumiShine Developer
Formula 2: LumiShine Permanent Crème Color 7NRG with 10 Volume LumiShine Developer
Formula 3: LumiShine Permanent Crème Color 7NC with 10 Volume LumiShine Developer
Formula 4: LumiShine Permanent Crème Color 8NRG + 10NG with 10 Volume LumiShine Developer
Post: Defy Damage Pro Series 2: Bond-Strengthening Color Treatment
Video #2: Ultimate 10-Minute Gray Coverage
Starring: Joico Global Brand Education Expert, Ricardo Santiago, and Joico Global Brand Ambassador, Larisa Love
Why fans are raving: How could anyone not love two top instructors tag-teaming to show you how to put those valuable gray-coverage appointments on fast-forward…and create biz-building add-on services while you’re at it!
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: (Highlight) Blonde Life Powder Lightener with 5 (1.5%) LumiShine Developer
Formula 2: LUMI10 10 Minute Permanent Haircolor 8NWB + 10N with LUMI10 Dedicated Accelerator
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: (Highlight) Blonde Life Powder Lightener with 10 (3%) LumiShine Developer
Formula 2: (Back) LUMI10 10 Minute Permanent Haircolor 6N with LUMI10 Dedicated Accelerator
Formula 3: (Front) LUMI10 10 Minute Permanent Haircolor 5N with LUMI10 Dedicated Accelerator
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
