SPRING’S “IT” CUT
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH
Have a long-haired client who wants a cool cut for spring…but doesn’t want to sacrifice tons of length? Joico Global Artistic Director, Richard Mannah’s got the answer: a lively, face-framing, layered look that delivers the absolute best of both worlds! “I wanted to work a beautiful longer layered shape with volume and movement…something I find very popular in the salon,” explains Richard, who created an easy-to-style cut that clients can effortlessly maintain at home.
What you should know about this cut…
What makes it relevant also makes it easy. “I love the way it seamlessly moves and how simple it is to style,” says Richard.
The layering pattern promotes movement and volume. And that’s the secret to getting a fresher look for spring without losing too much length.
Perfect products are key. To add volume to this look, Richard loves Body Shake. Deets, below.
It’s super versatile! “Wear it parted in the center or on the side, wavy or straight,” says Richard.
It works for all hair types. For thick hair, keep the layers as long as possible. “The elevation of the layers is determined by the density of the hair,” explains Richard. (The why? If you cut the layers too short on very thick hair, it will elevate them outward…”in an unflattering way.”)
Volumize those new layers with:
Body Shake Texturizing Finishing Spray
You’ll get plush, airy, bombshell volume in a buildable texturizing spray that’s never stiff or sticky. Formulated with a high-performance combination of Rice Starch and unique Copolymers, it delivers malleable fullness that’s super natural-looking without a bit of powdery residue. Simply spray it into hair, fluff with fingers, and go.
Retail tip: Recommend Body Shake to your client so they can replicate the fullness at home, after their salon visit.
Watch Richard create this spring haircut, here:
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PRODUCTS USED
